The Power of Your SignThe Power of Your Sign
A security provider’s signage was one of the main reasons listed as why a burglar didn’t attempt to enter a property according to one FBI report. However, what if everyone on the block has a security system ... then what?
Not all security systems are the same, and savvy thieves know this. In today’s market of security, there are two categories of security providers. The first is mass marketers that sell a “cookie cutter” system at a lower rate to reach as many consumers as possible; the other group of security providers takes a more traditional approach of designing a customized system, which is personalized to the users and their lifestyle, making it much more difficult to determine the level of security that is in the home.
What is the power of a sign? The reputation of the security provider is the power of a sign. If the sign is from a well-known security provider that is known for selling custom security and is unique to every home, then who do you think a “bad guy” is going to pick on last?
The bottom line? Make sure your signs and stickers are visible from the street and that there is at least one sticker visible on each side of the property.
